shodesign.com

Having previously designed the corporate identity for Coaching Changes, SHO were asked to design the packaging for their first professional coaching DVD. We wanted to express the same characteristics of openness, progression and change that were the core ideas behind the identity, as well as developing elements of a visual style that will create a consistent and strong brand image in the future.

SHO were contacted by Coaching Changes soon after they had set up their professional coaching business. They wanted to develop an identity which could communicate the ethos of the company…