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Our long-time client Coaching Development recently asked SHO to refresh the graphic design of their company business cards. As the corporate face that many clients get to see most they felt that their old cards were beginning to look dated and in need of a subtle lift.

Our solution was to create a more contemporary design for the business cards built on their established graphic elements – logo, type style and colour. With such a smooth and rounded brand identity it felt very natural to introduce rounded corners to the cards for a subtle differentiation, and a simple gradient glow on the face of the cards makes a strong use of their colour and the logo more prominent at the same time.

When Coaching Development first started they asked SHO to design an identity and corporate literature that would help them to establish their professional coaching courses…

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