SHO have recently been working on the new frontend website design for longtime client Eularis. As leaders in their field of pharmaceutical marketing research there was a mountain of information to be accommodated into the new website design. Not an easy task for any graphic design agency.

As the london agency that designed the Eularis branding we already have a very good understanding of how their identity works with their business, and so we had plenty of ideas for the graphic approach to the website design. But with so much rich content our biggest challenge was how to design everything in a way that would be intuitive for visitors to browse the website and still be able to access what they were looking for quickly and easily. 10 clicks to get to an article was never going to be an option for this project.

Our solution for the website design was to create a simple series of tiered pages so visitors can quickly drill in from a section introduction to the key topics and then on to specific reports, articles, podcasts and other digital content. We also redesigned the homepage to give a lighter and more engaging overview of the services Eularis offer and create impact with their distinctive branding.

When our long-time client decided to rebrand themselves with the new name Eularis it marked the start of a range of work for us, beginning with a new identity before updating all their digital template files, stationery, reports and presentation materials. As a leading pharmaceutical marketing and corporate analysis company it was essential that the new design could express the new characteristics of the company, while still retaining the established qualities of the old business.

After initial discussions about the new name and focus of the business we began designing the identity through our process of working, beginning with the initial logo design options. We find that taking the time to understand the project completely before entering into the creative is always beneficial and usually saves time further along, with greater understanding allowing us to progress faster.

The new identity has been a great success and Eularis are very pleased with the final brand identity. They now can’t wait to have all the graphic material in place.