Identity & Website for 4NJBets.com
Online data and gaming specialist I-neda asked SHO to design an new identity for their American client, the New Jersey racetrack 4NJBets.com with a simple brief – there has to be a horse and it must be in a teal colour and it needs to include the state of New Jersey. Easy.
The key to creating an identity from these disparate elements was to find a complimentary colour to work with the teal, to add some depth. We were also quite lucky that the state and horse element could be combined effectively, which perhaps wouldn’t have worked so well with somewhere like Texas…