New Store Mailing for Panoptica
When the north London opticians Panoptica were intending to open their second store, they contacted SHO to design a new business mailing to help launch the new store and promote the company in the local area. We had a very good understanding of the graphic identity of Panoptica from designing the company website, we introduced colour to the identity at that point as a subtle accent to enhance the typographic route of the creative.
By using a familiar A4 format for the mailer we ensured that production costs could be kept to a minimum, but by incorporating a spot UV varnish to the cover we were able to add a feeling of confidence and quality in the finish. A subtle touch that reflects the additional service you receive from this family firm.