SHO have recently completed the design of the marketing and advertising campaign for the upcoming Professional Liability seminar from Wilberforce Chambers.

Building on the strong branding and conceptual themes of previous years the ‘Punch’ design uses simple imagery, a clean graphic execution and punchy copy (excuse the pun) to create a distinctive and clean campaign.

To compliment the new characteristics campaign for Wilberforce Chambers, SHO have just designed a new press advert focussing on their innovative approach and solutions.

Instead of following the traditional route of their main competitors and simply listing the details of the chambers, Wilberforce identified their record of innovation as a key attribute in defining their core offer. We then began to develop creative solutions to express the message which could also extend the characteristics theme and strengthen the overall campaign.

SHO have recently designed the latest installment in Wilberforce Chambers’ distinctive characteristics advertising campaign, focussing on the strength of their expertise.

In contrast to the traditional route of simply listing the details of the chambers like many competitors, Wilberforce wanted to communicate the level of expertise within their chambers (due to the number of highly experienced barristers they have) as the key message. SHO then developed different creative executions to illustrate the message and compliment the whole campaign.

Leading London barristers chambers, Wilberforce Chambers asked SHO to design their new publication ‘Hot Topics in Property Law – A Surveyors Guide’. Written by some of their senior members and dealing with specialist aspects of property law, Wilberforce were very keen to ensure the book remain easily identifiable as their publication as it’s sure to be adopted as a standard text on the subject. As with most documents dealing with complex information, legal or otherwise, we knew it would be essential to design a clean and clear graphic information hierarchy to ensure readers could easily navigate the document and access the elements they need.

SHO designed the identity for top London media law firm Schillings, who represent a host of film, television and sporting stars. Even though the logo design we created is several years old now it still looks as clean and fresh as when it was launched.

The aim of the brand identity was to create a mark that could appear strong, confident and contemporary without overshadowing anyone or any company the firm may represent. It was key that the brand identity appear solid and expert but not at all ostentatious.

The Schillings name and reputation doesn’t need to shout it’s success, hopefully the identity expresses this confidence still.