As part of our brief to design a new brand identity for HPR, we were asked to produce a complete set of corporate identity guidelines to ensure that the identity and graphic language are applied correctly. We identified each of the individual elements that come together to create the identity, from the logo and colour palette through to the typefaces and graphic devices. We then explained the correct application of each element and how they are brought together in different communications.
Each new member of HPR is given a copy of the guidelines to help them to become acquainted with the company, the brand and how to begin drafting documents or presentations in ‘the HPR way’.
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Small but perfectly formed, we’re a graphic design agency based in central London with a real team ethic. From our...
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