When specialist management consultancy High-Point Rendel wanted to refresh their identity they approached SHO with a brief to redefine the company and to look at the graphic language of all their stationery, printed literature and presentation materials.

HPR specialise in large capital projects around the world and because the focus of the company shifted to buildings, energy and infrastructure the identity needed to somehow reflect these differing sectors as well as the characteristics of their work – development, progression and growth.

We developed a selection of initial creative routes and presented them in context to enable the project team from HPR to easily liase with senior directors. Working closely with the project team we took onboard their feedback and were able to bring the designs on further to produce the final identity, which aims to express the ideas of energy, building and infrastructure.

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