SHO have designed the brand identity for new London based film training and education company, Vision Pictures. Catering for professionals already working in the film industry, Vision Pictures offer courses to people looking to improve their skills, develop new ones or branch across into other discipline.
Our graphic design brief was to create a brand identity that could express their ideas in a crisp and clear way, with a simplicity that contrasts to other competitors tendency for a busy overworked logo. Not such an easy request for a branding project. We wanted to design a brand identity that captured their unique and professional approach, as well as the passion to discuss any ideas connected with film and film making that underpins their whole characte
The result is a distinctive brand identity that gains character from the contemporary logotype and extends the personality through the broad colour palette. However, the simplicity of the icon, for ideas in film, is what ties the main logo elements together.
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