New Website For RCR
Marketing and coaching agency RCR asked SHO to design their new company website after completing the design of their corporate identity. The main aim of the website is to demonstrate the unique and open approach of RCR, essentially what makes them different to their competitors, and how this benefits their clients. Our challenge was to make the clear, factual information on the website as engaging, uncomplicated and fresh as their brand identity.
As colour plays an integral role in the identity we made it one of the core elements of the site. The primary green is used to establish the business name in the masthead, is the highlight colour for significant information in the copy, the active colour for links and actions, and is the focus colour for sales or marketing messages within the graphics. That’s many roles for one colour to fulfill, but is highly effective when combined with a clear and considered information hierarchy.