Future Fit Training Prospectus

• Brochure Design
• Marketing
• Print & Literature

SHO created the new brochure and prospectus for Future Fit Training.

Future Fit were keen to develop a cost-effective format that could easily be updated or expanded with new information as their courses and training methods evolved. They were also looking to refresh the editorial tone of the prospectus to appeal to their youthful target market of 18-30 year olds. Our brief was to design and write the copy for a distinctive prospectus to showcase their courses for Personal Trainers and Fitness Professionals and cut through in the very competitive fitness market.

The prospectus design comprised of a introductory brochure alongside individual course inserts detailing the modules and subjects studied for each fitness qualification which included Personal Trainer, Aerobics Instructor and Pilates Instructor. To keep a common theme across all elements, our design worked a graphic language of title headers, labels and colour coding for each course using distinct typography and fresh new imagery across both the brochure and inserts.

For the imagery we worked with John Scrivener Images on a two day photo shoot with Future Fit students at the company's Portsmouth Head Office.

The designs, images and content were so successful they were implemented across the Future Fit Training website.

www.futurefit.co.uk →