SHO have recently completed the design of the marketing and advertising campaign for the upcoming Professional Liability seminar from Wilberforce Chambers.

Building on the strong branding and conceptual themes of previous years the ‘Punch’ design uses simple imagery, a clean graphic execution and punchy copy (excuse the pun) to create a distinctive and clean campaign.

In 2008 Wilberforce Chambers held their first Professional Liability seminar to discuss the issues in this area of law and to demonstrate the key skills and expertise of their barristers. SHO were asked to design the promotional and marketing material for the event as well as the online booking area.

As the essence of what Wilberforce provide is clear and precise legal advice we wanted to design something that could communicate the intricacies of the subject in a very clean but eye-catching way. The simplicity of the knot concept and the way it was integrated into the graphic style of the Wilberforce identity meant that the final solution was subtle but also very memeorable.