Identity Design
Identity is at the core of our work, the hub for graphic design in a commercial business environment. When we talk about Identity and Brand Image we’re referring to the visual language of elements that combine to communicate a brand. This usually begins with the logo, the most recognisable element of any brand, and the start for many of our projects.
At SHO we have developed an original way of working, through defined stages, to develop new identities or to refresh existing ones that incorporates the ideas, direction and feedback of our clients. We think our role is to create designs that captivate and hold attention, to translate our clients requirements into brand identities that inspire them and their customers.
We hope that the examples shown here demonstrate our belief that an original identity needs to be engaging, to connect and to inform the design of all communications that come from it. We create identities, visual languages, graphic systems, collateral, guidelines – whatever solutions best meet our client’s needs and budget.