HPR
SHO were asked to design a completely new identity for High-Point Rendel, a specialist engineering firm who deal with capital projects around the world, to refresh their traditional image and bring a new energy to their business communications.
Beginning with initial development designs we produced a range of creative solutions for HPR to choose from, offering them a choice of how far they wanted to push the new HPR identity. Once the logo and visual language of graphic elements was complete we began applying the design across all their corporate communication vehicles. From stationery through to advertising and corporate literature the identity also included clear guidelines for easy application and use internally.
Material designed for HPR: Corporate Identity, Business Stationery, Printed Literature, Marketing Material, Promotional Literature, Reports and Document Templates, Presentation Materials, Identity Guidelines.