RCR Brand Identity
Marketing and coaching agency RCR asked SHO to design the branding for their new business, to reflect their unique approach and clear proposition. Building revenue for their clients. What makes them different to other marketing agencies is that they aim to develop the skills within their clients firms, rather than take the marketing projects externally.
So our task as a graphic design agency was to design an identity that appears open, insightful and yet uncomplicated. We knew the branding couldn’t be fussy or over worked so we developed a logo using a circular device to be softer and approachable, but aligned the logo type off-centred to create a feeling of movement and energy.
These simple initial elements were then applied across all their communication and business materials as we created a complete brand identity. From the website through to the stationery and presentation materials the consistent graphic design of everything ensured the identity carries real confidence with a recognisable impact.
Material designed for RCR: Corporate Identity, Business Stationery, Marketing Material, Presentation Materials, Website.